Startup India - Digital Campaign

Top Free 16 Social Media Marketing (SMM) Tools Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. Social networks as the platform to reach the targeted set of customers by spreading brand awareness through social media campaigns. Social media platforms such as Facebook, LinkedIn, Twitter, Pinterest, Tumblr, Instagram, etc. offer a plethora of opportunities to spread brand awareness or promote particular products through different kinds of social media marketing campaigns. These social networking websites are backed by certain social media marketing tools that help to track the results and accordingly alter the social media marketing strategies so as to establish a strong social media presence. So, if you too wish to know more about some of the major Social Media Marketing (SMM) tools, read on: 1 Google Analytics http://www.google.co.in/analytics/   One of the most widely used web...

The Best Digital Marketing Advertising Platforms With people spending almost all their time on their smartphones and scrolling through the internet, advertising on digital media is one of the best ways to promote your business. However, with the increase in privacy issues in terms of Facebook marketing, there are several other platforms that popped up when it came to advertising and promoting your business online. Here are a few platforms that help boost your business like no other can. 1. Google Ads  One of the major advantages of Google Ads is, you can view the ads on your laptop as well as on your phone. Through these types of ads, you can target your advertisements to a specific target audience, ensuring your message reaches people who are the most affected by your ads. Not only can you publish ads within apps, but you can also publish your ads on search engines, browsers, and search engines. 2. Bing Ads  With Google, Yahoo and Bing ranking to...

How To Plan A Digital Marketing Campaign For Startup? Startups, small and medium scale companies won’t have huge budgets for digital marketing like large scale companies. They should first start their digital marketing to create their digital image but not to compete with the big enterprises. Startups should plan an efficient strategy for their digital marketing so that they can get the maximum from their investment. It is also very essential for a budding company to get digital branding. There are four vital factors which are considered while planning a digital marketing strategy: 1) Reach to customers 2) Campaign performance 3) Conversions 4) Engagement of visitors Integrated digital marketing strategy: There is an enormous competition in the online market, startups should create an ideal marketing strategy to stand in the competition and to get the maximum benefits of digital marketing. Startups should target potential customers for their business and...

Startup India Scheme Startup India Scheme is an initiative of the Indian government, the primary objective of which is the promotion of startups, generation of employment, and wealth creation. It was launched on the 16th of January, 2016 by Prime Minister Narendra Modi at Vigyan Bhawan, New Delhi. Features Of the Scheme The following features make the scheme a stand-out factor:     New-entrants are granted a tax-holiday for three years.     The government has provided a fund of Rs.2500 crore for startups, as well as a credit guarantee fund of Rs.500 crore rupees. Eligibility For Startup Registration          The company to be formed must be a private limited company or a limited liability partnership.     It should be a new firm or not older than five years, and the total turnover of the company should be not exceeding  25 crores.     The firms should have obtained approval ...