The Best Digital Marketing Advertising Platforms




The Best Digital Marketing Advertising Platforms



The Best Digital Marketing Advertising Platforms



 With people spending almost all their time on their smartphones and scrolling through the internet, advertising on digital media is one of the best ways to promote your business. However, with the increase in privacy issues in terms of Facebook marketing, there are several other platforms that popped up when it came to advertising and promoting your business online. Here are a few platforms that help boost your business like no other can.
1. Google Ads 
One of the major advantages of Google Ads is, you can view the ads on your laptop as well as on your phone. Through these types of ads, you can target your advertisements to a specific target audience, ensuring your message reaches people who are the most affected by your ads. Not only can you publish ads within apps, but you can also publish your ads on search engines, browsers, and search engines.


2. Bing Ads 
With Google, Yahoo and Bing ranking top three as the most popular search engines, Bing Ads are the next in line when it comes to effectively promoting your business. You can make the most of Bing Ads by optimizing the text used on ads and by making the most of your texts and images, you can reach 15 %-20 % of all the search engines. Separate the kind of ads based on whether or not you are promoting them on a website or mobile, thereby making the most of the ads.

 3. 7 Search 
Not as big a player in the field as Bing Ads and Google Ads, 7 Search carved quite a niche place for itself in the paid search industry. 7 The search uses very specific search engines to show your Pay Per Click ads and is doing quite well in recent times, so much so that it claimed to have the most Return of Investment as compared to the other platforms.
4. Stumbleupon Ads
Not as widely known as the other brands mentioned in this list, Stumbleupon is a website used by people to discover already existing websites that are related to their interests. Using a platform called Paid Discovery, users can pay a nominal amount for every person that stumbles upon your website. With no third party advertisements, the website you put up becomes the ad, thereby helping in increasing your revenue.




5. LinkedIn Ads 
LinkedIn Ads works very well for both the service industry and the B2B industries. Although the Cost Per Click amount is higher than any of the other platforms mentioned, the return is definitely higher. With campaigns created specifically for groups with similar interests, ROIs can be expected to be higher than the other forms of online promotions. With several types of ads including text ads, sponsored content and video ads, LinkedIn Ads are a great way to connect with people who are aligned with similar interests.


6. Reddit 
Reddit is the thirteenth most popular website in the United States. Generating more than 1.5 billion viewers as of August 2018, Reddit can be used as a platform for cross-promoting your content as ads to relevant viewers. By selecting relevant subreddits, you can cross-post your content targeting a relevant and organic target audience. With the right combination of value ads and valuable content, not only do you improve your credibility, but you can also get a lot of return in a short amount of time.


7. AdColony 
A widely used platform for promoting video ads, AdColony is extensively used by companies like Hilton Hotels, Adidas and Farmville. By using this platform, users can publish video ads when people are using the app. People interested can use this app for targeting people through the following:

 Android or iOS service users
Devices like iPads, iPhones, and tablets
Geotargeting
Age-based demographics
Content-oriented promotions

 Promoting your content online is a very important task, especially at a time when you have so much competition. If you think we missed out on any other platforms useful for promoting your content, comment and let us know!

Comments

  1. Shivangi Rathore21 September 2019 at 00:28


    Nowadays the companies have been making every possible effort to promote their brands effectively so that the sales can have a boost in least amount of time. In fact, I am also a business owner and use the app to Send Bulk sms from Msgclub. It is the easiest way and saves a lot of time as well.

    ReplyDelete
  2. Nina Athena17 December 2019 at 23:13

    Thank you for sharing your thoughts and knowledge on this topic. This is really helpful and informative, as this gave me more insight to create more ideas and solutions for my plan. I would love to see more updates from you.

    SEO Service

    ReplyDelete
  3. Emily Watson11 January 2020 at 14:44

    Good blog! Thanks for sharing the valuable information with us,It is very helpful in digital marketing. For more information about "startup marketing strategy to promote startup business

    ReplyDelete

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