Top Free 16 Social Media Marketing (SMM) Tools

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. Social networks as the platform to reach the targeted set of customers by spreading brand awareness through social media campaigns.

Social media platforms such as Facebook, LinkedIn, Twitter, Pinterest, Tumblr, Instagram, etc. offer a plethora of opportunities to spread brand awareness or promote particular products through different kinds of social media marketing campaigns. These social networking websites are backed by certain social media marketing tools that help to track the results and accordingly alter the social media marketing strategies so as to establish a strong social media presence.

So, if you too wish to know more about some of the major Social Media Marketing (SMM) tools, read on:

1 Google Analytics

http://www.google.co.in/analytics/ 

One of the most widely used website statistics service, Google Analytics, the basic version of which is free, however, there the premium if chargeable for a certain amount of fee.

This extensively used the tool helps to generate and track detailed statistics of social media traffic on the website.

2 Facebook Power Editor

https://www.facebook.com/ads/manage/powereditor/

An inbuilt Facebook tool, Facebook Power Editor is useful for someone who is running more than one Facebook Ads Campaign. It is used to create target audiences and considered to be a great tool to create an image for your campaign.

This tool works like Adword Editor and simplifies Facebook Ad Campaigns.

3 TweetDeck

This tool is a social media management dashboard used for the complete management of Twitter which is one of the most used social media platform.

TweetDeck is an exhaustively useful tool basically meant for scheduling & tracking the tweets.

4 Buffer

https://bufferapp.com/

Buffer is one of the most widely used software applications that helps to schedule posts on 3 major social media platforms viz. Facebook, LinkedIn, and Twitter.

This tool primarily helps in managing multiple social media accounts at the same time, schedule the content in a short span of time from anywhere on the web.

5 Hootsuite

https://hootsuite.com/

Started in the year 2008, Hootsuite is a comprehensive social media publishing tool.

Hootsuite basically helps to get free reports by email, send messages from a single platform, streamlining the posts and scheduling of the tweets as well.

6 SocialMention

http://www.socialmention.com/

One of the popular Social Media Marketing tool, Social Mention enables the user to trace any measure the performance of a company, product, etc.

Social Mention is a free tool that analyses the data in detail and bifurcates it into 4 categories viz. Strength, Sentiment, Passion and Reach.

7 SocialOomph

https://www.socialoomph.com/

SocialOomph is a social media marketing tool that enables to get Twitter keywords’ alerts on mail.

A time-saving tool, SocialOomph helps to accelerate traffic and increase money flow.

8 Bitly

https://bitly.com/

Bitly is a tool that is basically meant for shortening the URLs.

This tool is used mainly to a great extent in the fields such as social networking, email, SMS, etc. Moreover, this tool comes to the rescue of the companies that want to accelerate their brand awareness and track marketing metrics.

9 ShortStack

http://www.shortstack.com/ 

ShortStack is a campaign building tool, specifically used for Facebook.

This tool readily helps to generate leads by running the promotional contest, thus helps in increasing revenue.

10 ContactUs.com

http://contactus.com/

This tool basically an online contact building the form that adds contact forms to Facebook pages.

ContactUs.com enables the user to generate leads and perform the end-to-end engagement.

11 Topsy

http://topsy.com/

Topsy is a social media analytics tracking tool.

This tool helps the user to search the tweets by time & place and analyze the sentiments of every single tweet.

12 Just Unfollow

https://www.justunfollow.com/

Just Unfollow is an interesting social media marketing tool that enables the user to trace and find Twitter and Instagram followers.

What are the common uses? This tool is useful to those users who wish to get and expand their network on Twitter and Instagram by following the right set of people.

13 Canva

https://www.canva.com/

Canva tool is meant for making simple designs, especially Facebook cover pages.

Primarily, this tool is used to create designs viz. Facebook covers, posters, blog graphics, presentations, flyers, etc.

14 Radian6

https://login.radian6.com/

This platform helps the user to keep a check on the conversations all across the social web world.

Radian6 is one such platform that allows the user to fetch the results from over 150 million sites and other sources viz. Blogs, forums, photos, and video sharing sites, etc.

15 Pagemodo

http://www.pagemodo.com/

Pagemodo is one such a social media marketing tool that is meant for designing and promoting Facebook apps.

This tool simplifies the process of social media marketing by helping the user to design ads in such a way that fetches & engages more customers across the social channels.

16 Followerwonk

https://followerwonk.com/

Followerwonk is a social media marketing tool that enables you to find influencers on Twitter.

An extremely useful source, Followerwonk is used by thousands of people and companies for social analytics viz. Twitter analytics, social graph tracking, segmenting followers, etc.